02. Define Success Metrics
Define Success Metrics Heading
Defining Success Metrics
L3 02 Define Success Metrics
Define Success Metrics Recap
Things to Remember
The HEART framework is a user-centered method to define metrics that measure the quality of the user experience. It’s simple and easy to understand and can help with decision making in later phases. There are five dimensions:
- Happiness - user attitude towards your product
- Engagement - how users are using the product in terms of frequency or number/types of features used
- Adoption - how many new users start using your product
- Retention - how many users keep coming back
- Task Success - ability for users to complete critical tasks in order to be successful with the product
Across these dimensions, you will then want to start by identifying goals, then signals, and finally metrics to measure how well your product is doing.
- A goal is something the user is trying to do or something you are trying to help them to do
- A signal is a change in user behavior that indicates that the user is achieving the goal
- A metric is a way to measure signal and quantify how much user behavior has changed
Keep in mind that it’s ok for goals to have multiple signals and metrics. It’s also not necessary to have metrics for every dimension. It’s more important to pick things that are relevant to the problem you are trying to solve.
Image of HEART table
The HEART framework
HEART Framework Matching Quiz - Photo App
QUIZ QUESTION::
Sort the following into Goals, Signals, and Metrics for a Photo App
ANSWER CHOICES:
|
Stickie |
Category |
|---|---|
Upload a photo |
|
Backup photos |
|
Photos uploaded per user per day |
SOLUTION:
|
Stickie |
Category |
|---|---|
|
Upload a photo |
|
|
Upload a photo |
|
|
Photos uploaded per user per day |
|
|
Photos uploaded per user per day |
|
|
Backup photos |
HEART Framework Matching Quiz - Music App
QUIZ QUESTION::
Sort the following into Goals, Signals, and Metrics for a Music App
ANSWER CHOICES:
|
Stickie |
Category |
|---|---|
Average play time per user per day |
|
Listen to a song |
|
Click play button |
SOLUTION:
|
Stickie |
Category |
|---|---|
|
Click play button |
|
|
Listen to a song |
|
|
Click play button |
|
|
Average play time per user per day |
|
|
Listen to a song |
HEART Framework Matching Quiz - Travel App
QUIZ QUESTION::
Sort the following into Goals, Signals, and Metrics for a Travel App
ANSWER CHOICES:
|
Stickie |
Category |
|---|---|
Tickets purchased per session |
|
Click buy button |
|
Users arriving at final destination per day |
|
Book a plane ticket |
SOLUTION:
|
Stickie |
Category |
|---|---|
|
Click buy button |
|
|
Tickets purchased per session |
|
|
Users arriving at final destination per day |
|
|
Tickets purchased per session |
|
|
Users arriving at final destination per day |
|
|
Tickets purchased per session |
|
|
Users arriving at final destination per day |
|
|
Book a plane ticket |
|
|
Click buy button |
|
|
Book a plane ticket |